Marketing Blog

Healthcare Patient Acquisition Cost in 2026: CAC Benchmarks by Specialty

Patient acquisition cost in healthcare ranges from $40 to $2,500+ in 2026. See CAC benchmarks by specialty, why costs are climbing, and the plays lowering them.

March 23, 2026

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Fintech Customer Acquisition Efficiency: 2026 Trends & Plays

Fintech CAC crossed $1,450 in 2026, and it's still climbing. The customer acquisition efficiency plays working now across discovery, conversion, and retention.

March 23, 2026

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12 Higher Education Marketing Trends That Drive Enrollment in 2026

The higher education marketing trends that matter in 2026 go beyond buzzwords. Here are the 12 trends reshaping enrollment marketing with actionable strategies for every institution type.

March 23, 2026

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UGC for Healthcare: A Compliant Content Guide

Learn how to leverage user-generated content in healthcare marketing while staying HIPAA, FDA, and FTC compliant. Actionable strategies, consent frameworks, and real campaign examples.

March 15, 2026

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How to Become a UGC Creator (No Experience Needed)

Learn how to become a UGC creator from scratch. No followers, no experience, no fancy gear. A step-by-step guide with portfolio tips, pricing, pitching strategies, and what brands actually look for.

March 15, 2026

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SaaS Paid Media Strategy: How to Build a Pipeline-First Ad Program

Most SaaS companies optimize ads for clicks and leads. The ones that grow optimize for pipeline and CAC payback. Here is how to build a paid media program that actually connects to revenue.

March 8, 2026

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B2B SaaS Marketing Metrics: The Only KPIs That Actually Predict Growth

Most SaaS dashboards track too much and predict nothing. Learn the eight B2B SaaS marketing metrics that actually tell you when growth will stall.

February 18, 2026

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B2B SaaS Marketing Strategy: The Complete Guide for 2026

Your product is not your moat anymore. Learn the step-by-step SaaS marketing strategy that covers funnel selection, channel prioritization, and the six metrics that predict when your growth will stall.

February 17, 2026

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The 11 Best Facebook Ad Agencies in 2026 (Independently Evaluated)

Need the best Facebook ads agency? Our 2026 guide reviews the top Facebook ad agencies for scaling SaaS & DTC brands through high-performance creative and data.

February 7, 2026

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Best UGC Agencies in the US for 2026: 7 Partners Ranked by Use Case

Not every UGC agency is built for performance ads. We ranked the 7 best UGC agencies in the US for 2026 by use case: paid ads, mobile apps, TikTok, volume, and budget.

February 7, 2026

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The 13 Best SaaS Marketing Agencies in 2026 (Ranked by Specialty)

Discover the top SaaS marketing agencies for 2026. Compare the best experts in acquisition, creative strategy, and analytics to help you lower CAC and scale MRR.

February 3, 2026

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Winning UGC Portfolio Examples: An Agency Owner’s Guide

Learn what agencies and brands really look for in a UGC creator. We break down strategy, segmentation, and winning UGC portfolio examples to help you land more brand deals.

December 24, 2025

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Meta’s New GEM AI Model Explained: What Every Advertiser Needs to Know

Meta rebuilt its entire ads system with GEM, InterFormer, Sequence Learning, Andromeda, and Lattice. Learn how these new AI models change ad delivery, creative strategy, and performance, and what brands must do to stay ahead.

November 23, 2025

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Rolling Reach in Meta Ads: The KPI Every Media Buyer Should Prioritize

Learn why Meta ROAS and CPA drop weeks after performance looks stable. Rolling Reach reveals if you’re scaling or just hitting the same audience again.

November 16, 2025

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UGC Whitelisting: What It Means & How to Set It Up on Meta

What does whitelisting UGC mean? Learn how UGC whitelisting on Facebook ads lowers CPA, unlocks new audiences, and how to set it up on Meta using three different methods.

November 11, 2025

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How to Find UGC Creators: 12 Proven Ways to Source Talent for Paid Ads

Learn how to find UGC creators for your paid ads. 12 proven methods including platforms, free tactics, freelancer sites, and agencies to source top talent.

November 7, 2025

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The 5 Best Facebook Ads Reporting Tools (Ranked & Reviewed)

Discover the top 5 Facebook ads reporting tools. Compare DataAlly, AgencyAnalytics, Whatagraph, DashThis, and Reporting Ninja to find the best platform for performance insights, creative analysis, and automated reporting.

October 28, 2025

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The Creative Strategy Audit Process for Meta’s Andromeda Update

Learn how to adapt your creative strategy audit process for Meta’s Andromeda update. This guide explains how Entity IDs affect ad performance, how to analyze demographic breakdowns, and how to use data-driven insights to scale campaigns with smarter, more diverse creative.

October 27, 2025

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How To Scale Sourcing UGC Content For Facebook Ads (Full Process Breakdown)

Learn how to source, brief, and manage UGC creators for Facebook ads. See the full process our agency uses to scale high-performing UGC content.

October 22, 2025

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How to Launch and Optimize Your TikTok Shop

Discover how to launch and optimize your TikTok Shop with insights from eCommerce expert Jordan West. Learn step-by-step strategies for setup, driving sales, leveraging influencers, and scaling effectively. Includes a free downloadable checklist to get started!

November 19, 2024

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Mastering Customer Segmentation: A Key to Sustainable Growth

Learn how to implement customer segmentation strategies for sustainable business growth. Discover proven methods to identify, understand, and serve your most valuable customer segments effectively.

November 4, 2024

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FTC’s Latest UGC Rules: What Changes Do You Need to Make?

Stay compliant with the FTC’s latest UGC guidelines. Learn essential changes your brand needs to implement for transparent and effective user-generated content in digital advertising.

October 30, 2024

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Using Naming Conventions and Metrics to Maximize Creative Performance

Learn how to optimize ad performance with structured naming conventions, key metrics tracking, and data-driven decision-making to improve creative strategies and boost campaign results.

October 18, 2024

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How Much Does a Fractional CMO Cost? A Comprehensive Guide

Discover the cost of hiring a fractional CMO, including hourly rates, monthly retainers, and key factors influencing pricing. Get insights into whether a fractional CMO is the right fit for your business.

October 15, 2024

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Mastering Ad Campaign Structure & Data-Driven Testing

Learn how to optimize your campaign structure and creative testing with this data-driven guide. Discover best practices for setting budgets, testing timelines, and making informed decisions to ensure successful ad performance.

October 7, 2024

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How to Build an Effective Design QC Process for Internal and Client Review

Learn how to develop an effective design QC process for agencies and internal teams. Improve creative performance and client satisfaction with these steps.

September 23, 2024

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Building a High-Level Creative Strategy: How to Brief Your Creatives for Designers

September 9, 2024

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18 Emotional Marketing Stats That Drive Consumer Behavior

Discover 18 powerful emotional marketing statistics that prove how emotions drive consumer behavior. Learn how strategies like handwritten thank-you notes, negative emotional appeals, and more can boost engagement, sales, and loyalty.

September 8, 2024

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Mastering the 90-Day Plan: How to Transition from Strategy to Execution

How we execute our 90-day creative plan: balancing iterations vs. new concepts, our point system for workload management, testing frameworks, and client communication.

August 27, 2024

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Top 7 B2B SaaS Marketing Channels in 2024

Discover the top 7 B2B SaaS marketing channels in 2024. Learn how to choose the right channels to drive growth and expand your SaaS business.

August 14, 2024

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How to Drive a Successful SaaS Product Launch in 2024

Learn how to have a successful SaaS product launch with a comprehensive strategy that includes market research, value proposition development, marketing campaigns, and sales process optimization. Discover the importance of engaging beta users and securing your first 100 customers.

August 14, 2024

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How to Launch High-Converting Ads: Tips from Barry Hott

Expert insights on why ad performance depends on the collaboration between creative strategy and media buying, plus how incentive models and platform knowledge improve conversions.

August 2, 2024

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How to Achieve Revenue Goals Through Marketing

Learn how to align marketing strategies with revenue goals through data-driven decision-making, integrated brand and performance marketing, and strong agency relationships.

August 1, 2024

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How to Track Influencer Marketing Campaigns | Quick Guide

Learn how to track influencer marketing campaigns with our quick guide. Discover effective methods, tools, and best practices to measure and optimize your influencer marketing efforts.

July 21, 2024

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KPI Goals For Influencer Marketing Campaigns

Learn about the essential KPI goals for influencer marketing campaigns. Discover key metrics to track, how to set achievable targets, and optimize your influencer marketing strategy for maximum impact.

July 21, 2024

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What is the Premise Behind Influencer Marketing?

Discover the premise behind influencer marketing and how it can transform your brand. Learn the benefits, types of influencers, and effective strategies for leveraging influencer marketing in this comprehensive guide.

July 21, 2024

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How to Format an Effective Creative Strategy Plan

Learn how to build a 90-day creative strategy plan using competitor analysis, qualitative research, and structured testing to improve ad performance on Google, Meta, and TikTok.

July 19, 2024

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33 B2B SaaS KPIs To Track

Discover the essential B2B SaaS KPIs to track for success. Learn how to use key SaaS marketing metrics and B2B SaaS metrics to optimize your marketing strategies, drive growth, and increase revenue.

July 15, 2024

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Scaling Content Marketing for SaaS: The Ultimate Content Distribution Plan

Learn how to scale content marketing for SaaS companies using a distribution funnel. Discover the importance of content marketing, how to understand your audience, and tips for effective content strategy planning.

July 13, 2024

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Effective B2B SaaS Go-To-Market Strategy for 2024

Learn how to develop a successful B2B SaaS go-to-market strategy. Explore effective SaaS marketing campaigns and analytics to drive business growth.

July 13, 2024

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SaaS Marketing Strategies To Get More Sign Ups

Discover top SaaS marketing strategies to boost sign-ups and drive revenue. Learn effective tactics for B2B and B2C SaaS, including SEO, PPC, social media, and more.

July 12, 2024

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4 Step Paid Media Creative Testing Frameworks: A Quick Guide

Discover how to implement an effective creative testing framework to optimize your ad campaigns. Learn high-level strategies and technical best practices for brand positioning, messaging, emotional testing, and creative style testing to drive engagement and conversions.

July 2, 2024

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Understanding Audience Research: A Comprehensive Guide

Discover how audience research can drive your ad campaign success. Learn about customer comment analysis, competitor research, and social media insights to create impactful ad creatives and ensure profitability with data-driven strategies.

July 2, 2024

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What is Creative Strategy?

Understand what is creative strategy and how performance ad creative can drive conversions. Learn about consumer psychology, customer research, competitor analysis, brand positioning, data analytics, and creative execution for successful digital marketing campaigns.

June 28, 2024

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Are Facebook Ads Profitable in 2024?

Are Facebook Ads profitable in 2024? Discover strategies to ensure profitability despite rising ad costs. Learn how to manage ad costs, optimize website conversion rates, and increase average order value for successful Facebook ad campaigns.

June 28, 2024

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5 Best Practices for Facebook Ad Creative Testing

Discover the best practices for Facebook ad creative testing to optimize your campaigns. Learn how to test ad creatives effectively and improve performance with expert tips on ad creative testing, ad creatives, and ad design services.

June 27, 2024

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How to Build a Team to Achieve Unprecedented Brand Growth

How you'll achieve growth depends on many factors, from the size of the team you're starting with to your revenue goals, market competition, and industry. Still, most businesses and brands can follow a set of rules to scale predictably. 

June 24, 2024

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Navigating a Client & Agency Partnership: Tips from Deena Emara

Navigating the decision to hire an agency versus building an in-house team is an important choice for any business, especially in the creative sector. Recently, I chatted with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work...

June 17, 2024

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The Top Email Marketing Strategies for 6- and 7-Figure Brands

As agency leaders, it's crucial to understand how to tailor your email marketing strategies to businesses at different stages of growth. Strategies that work for one 6-figure business may not be enough for a 7-figure business to thrive – as you scale, you have to adapt...

June 10, 2024

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How to Build a High-Level Creative Strategy Process

Regardless of your market or audience, a comprehensive creative strategy is crucial for growing businesses. Whether you're a small business owner or the head of a major brand, understanding and implementing effective creative strategies will significantly impact your long-term success...

May 30, 2024

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How to Brief UGC Creators and Influencers: Use Our Free Template!

Are you trying to work with UGC creators or influencers but aren’t sure how to get them to create the content you have in mind? Relaying your vision or ensuring that creators understand the audience, goals, and ideas that need to be incorporated isn't always easy...

May 21, 2024

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Sarah Levinger’s Process for Onboarding and Delivering Creative Strategy for Clients

One thing I’ve learned as an agency owner is that the initial stages of a client relationship, onboarding, and strategy planning dictate the trajectory of the partnership. Over the last several years, I’ve learned the importance of strategic client onboarding and created my own processes for managing expectations...

May 20, 2024

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How to Hire the Best UGC Creators for Your Brand

As I’ve discussed in a handful of other blogs, engaging and authentic user-generated content is invaluable for brands looking to enhance their online presence and connect with their audience. Increasingly, it’s a major part of most campaign strategies....

May 10, 2024

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Affiliate Marketing vs. Influencer Marketing Explained

As an agency owner, I spend a lot of time helping clients understand the difference between affiliate marketing and influencer marketing. Knowing the difference and determining which form of marketing will best help you grow is essential when you're looking to expand your brand presence online...

May 10, 2024

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UGC vs. Influencer Marketing: Key Differences & When to Use Each

What's the difference between UGC creators and influencers? Compare costs, benefits, and performance metrics to decide which strategy fits your brand.

May 10, 2024

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6 Tips to Optimize Sales by Humanizing Your Process

Selling creative services? Get 6 tips to improve your sales process by adding a human element to your discussions!

May 3, 2024

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How to Find and Hire The Best Creative Strategist to Grow Your Brand

Want to learn how to hire a creative strategist for your brand or agency? Find out which skills are essential

April 26, 2024

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6 Essential Hiring Tips to Build a High-Performing Creative Team

When hiring for a digital marketing agency, one of the most important questions is whether a candidate fits your company culture.

April 22, 2024

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Mastering E-commerce Facebook Ad Creative Strategy

Unlock the art of crafting compelling Facebook ads for e-commerce. Master creative strategy for online retail success.

September 22, 2023

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